Ears up: Here comes the mouse! From 1 December there is "The broadcast with the mouse to listen". The new audio offering includes both a new digital radio channel and daily new podcasts. The WDR Broadcasting Council has approved the extension of the cross-media children's program offer in its current session.
Everyone knows "the mouse" from the television. For 48 years she has been one of the most popular children's and family programs with her laugh and fact stories. Today, the mouse website and the mouse app are among the most successful digital offerings of WDR.
WDR director Tom Buhrow: "The mouse is an absolute all-rounder: What began as a success story on television is now also part of the network for children and families in their everyday lives." Now she opens up the next universe and shows her great qualities on the radio, seven days a week will be the mouse to hear, and I'm very curious how it sounds, since she does not speak. "
The typical mouse laugh and fact stories, future topics, music and children's issues also play a central role in the new audio offering. From the first Advent, two hours of the new children's radio program will be broadcast linearly on DAB +. This is then also available via the mouse website and the mouse app. In addition, the cross-media mouse editor provides various podcast versions on the net.
In digital radio, "The broadcast with the mouse to hear" replaces the WDR children's radio channel "KiRaKa". As a program, "KiRaKa" will continue to be broadcast on WDR 5 via VHF. On Sundays, the new audio program "Sendung mit der Maus" will be available on WDR 5 instead of the bear rack alarm clock. Media education activities at elementary schools in North Rhine-Westphalia will be continued next year.
The laugh and fact stories of the "broadcast with the mouse" on television were first broadcast on March 7, 1971. Numerous well-known children's television characters such as the little mole, Shaun the sheep, Captain Blue Bear, Janosch's "Oh how beautiful is Panama" and the little polar bear first ran in Germany at the mouse. The program has received many national and international awards. With the daily pre-school program "The Show with the Elephant" (since 2007), the Saturday night show "Ask me the mouse" (since 2006) and others. The WDR-Maus-Redaktion has continuously developed the range of programming in recent decades.